Callie V. Terrell

Sally Beauty’s longest standing professional stylist

A licensed beautician since 1945, Callie has owned & operated Terrell’s Beauty Salon for 40 years. She is still independent and active at age 100. Sally Beauty is celebrating her legacy with a cosmetology scholarship in her honor. 

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Lexi Proctor

Teenage Author & CEO of Curlanista, Winner of the 2018 Sally Beauty Cultivate Program

Thirteen-year-old Lexi wrote a book that encouraged self-love among young girls, “Curly Girls Love Your Curls”. After seeing the impact of that book, this mother-daughter duo was inspired to create a line of hair care products for all the Curlanistas of the world.

With Lexi’s background as a STEM student, they took their homemade concoctions and developed a hair care line to help girls’ curls pop non-stop! 

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Ceata Lash

Founder & CEO of PuffCuff, Recipient of the 2018 President’s Innovation Award, & the first African American woman to hold two patents on a hair care accessory

When PuffCuff creator Ceata Lash decided to make the transition from relaxed to natural hair, she couldn’t find any accessories on the market that were designed with thick, coarse texture in mind. She wanted a durable, versatile tool that could help achieve quick looks without the breakage and frustration caused by trying to use products that only worked for straight, thin hair. When she learned that many African American women and others (including men) with curly hair, locs, and braids were experiencing the same styling woes, the concept for PuffCuff was born.

Ceata credits her 99-year-old grandmother with inspiring her to take the first step of making her company a reality. In her words: “In our quiet moments together; I often wondered, “Did she do everything she wanted to in her long life? Did she pursue all her dreams?” The answer was a resounding and confident, “YES.” She was at total peace in knowing her time was at hand. So I thought, ‘Would I be at peace with how my life turned out if the Lord blessed me to live to her age?’ I decided I had to at least try.”

Learn more about Gwen’s work at

Gwen Jimmere

CEO of Naturalicious & the first African American woman to hold a patent for a natural hair care product

Gwen Jimmere is a gifted visionary on an unrelenting mission to shatter the rules of the beauty game and change them for good. As CEO and Founder of Naturalicious, she’s already cemented her place in history as the first African American woman to hold a patent for a natural hair care product. She is the mastermind behind The Hello Gorgeous Hair Care System, the world’s first vegan, high-performance hair care line that delivers the results of 12 products in only three, and is proven to save up to 80% of time on wash day.

Naturalicious products can be found in over 1000 Sally Beauty Supply locations, as well as numerous other retailers around the globe. The unprecedented innovation behind her products has resulted in legions of devoted customers nationwide and abroad. Women of all walks of life and hair types are grateful to Gwen for giving them more time to enjoy their lives instead of stressing over their hair care.

Before starting Naturalicious, she served as the Global Digital Marketing Director at Ford Motor Company, overseeing the Fortune 10 automaker’s digital marketing strategy. Her successful career in advertising led her to work with a stellar roster of clients such as The Home Depot, Marriott Hotels, and the U.S. Marines. Her extensive knowledge of business and marketing is what helped propel her brand to soaring heights in record time.

A respected authority in the hair care industry, she has been cited as the country’s foremost expert on textured hair, and was a named one of the 100 Most Influential African Americans in the U.S., alongside such household names as Beyonce and LeBron James. She’s also been honored as one of the to 10 women in business in the U.S. Gwen has been featured on the Harry Connick Jr Show, Fox News, TVOne, and in Entrepreneur, Essence, Fast Company, and The Washington Post to name a few. She was also named one of the Top 10 Women in Business, and Employer of the Year for her commitment to hiring special needs employees.

Gwen’s irresistible charm and relatable personality make her an explosive and highly sought after speaker. She lights up stages across the country, giving keynotes and talks on what it takes to win in business, entrepreneurship, and in life.

While her impressive career is a testament to the magic that results from hard work and unfettered determination, Gwen Jimmere has only just begun. Based in Detroit, MI, when she’s not strategizing her next business move, you can find her spending time with her 8 yr old son Caiden, Naturalicious’ CCC (Chief Candy Curator). 

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Courtney Adeleye

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Founder Courtney Adeleye and her husband are a Nurse and Physician duo whose products focus on the science of hair growth and retention.

Monique Rodriguez

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